Michelle Collins has emerged as a prominent advocate for greater representation of older women on television, using her return to EastEnders as a platform to challenge ageism in the industry. At 62, Collins reprises her iconic role as Cindy Beale, a character she originally portrayed from 1988 until 1998, and again from 2023 onward.

In a candid interview, Collins highlighted the challenges faced by older actresses, stating, “TV isn’t great for women of a certain age, but soaps are. What EastEnders and characters like Cindy show is that we have got voices, we have got stories – and they should be heard” . She emphasized the importance of showcasing the narratives of mature women, asserting that their experiences are both valid and compelling.

Reflecting on her return to the soap, Collins expressed a newfound contentment: “Now I’m back again, I’m happier to stay. I think I’m more comfortable in my own skin, more content, and I’m not running away all the time. I’ve certainly grown, and hopefully I’m a better actor” . This personal growth contrasts with her character Cindy, who remains as complex and restless as ever.

Collins’ comeback coincides with EastEnders‘ 40th anniversary, marked by special programming including a live episode and interactive storylines . Her return not only revitalizes a beloved character but also underscores the show’s commitment to diverse storytelling

Beyond the screen, Collins continues to challenge industry norms. She is set to perform in the play Motorhome Marilyn at the Edinburgh Fringe Festival, portraying a woman grappling with aging and unfulfilled dreams . Through both her roles and advocacy, Collins exemplifies the vital presence and relevance of older women in contemporary media.